Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Importance of MBA in Systems

Twenty years ago, MBA programs helped to understand and appreciate better the statistical techniques to measure and control the quality of manufactured products and services. This contributed, in turn, to extend quality management programs for classes ranging from power generation to medical care.

Survival as a manger in today's techno-savvy work environment depends largely on your ability to innovate - and technology provides tremendous opportunities to innovate and oneself from the crowd. The technological order of today calls for a change in the way Education is imparted.

Roles like business analysts, pre-sales managers, consultants and even service delivery heads in various end-user service industries typically require MBAs with the desired functional specialization PLUS a good knowledge of IT. This is apart from the roles that are available in any IT Function of an organization.

Even during economic downturn, Job growth and opportunity is projected to be quite good in IS, as businesses become increasingly reliant of the technologies they use to manage people, information and products.
Since the 1980s, training programs in business disciplines have placed increasing emphasis on the use of information systems managers in the corporate environment.

Initially, the courses focused on technology applications specific to a mainframe environment, but then evolved into the settings client / server to the existing local area networks (LAN) and wide area (WAN) and planning systems planning (ERP i.e. enterprise resource planning).

The traditional specialization associated with MBA in information system and Masters in Business Administration (MBA), including finance, administration, accounting and marketing, has gradually expanded its scope to cover "hot" issues of today, from running a business in an intercultural environment to use advanced technologies to create successful global brands.

Of course, the Internet is receiving increased attention in the curricula of upper management. Who considers a management information system as a system that provides managers at all levels and all functions, information from all relevant sources that are necessary to the manager to take timely and effective decisions in planning, direction and control of the activities for Which they are responsible.

MBA in Marketing

MBA marketing courses are offered by a number of reputed institutions universal. MBA marketing programme offers the students with a general management perspective and brings in them to the latest conceptions and practices related to functional fields of management.

The MBA marketing programme main purpose is imparting professional education and training in modern management techniques for handling marketing operations in a highly dynamic and competitive environment. MBA Marketing programs are as well ideal for those who like to make a career as a brand manager. Candidates with an MBA degree in marketing are sure to enjoy superior career growth in this highly competitive world.

Careers in Marketing

The candidates with strong financial skills could search a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are as well common. Product management careers also as brand management careers typically need that candidate have an MBA, still at the entry level. However, some companies that center intensively on sales encourage these positions internally from highly successful sales representatives.

Programme offered

MBA-Masters Diploma in Business Administration [Marketing]

Course Duration
2 years

Eligibility:

  • The Candidates must have Graduation:
Candidates seeking admission to the reputed B-Schools for pursuing their higher education in marketing are expected to qualify the entrance examination conducted for the selection of the candidates.
In some of the institutes at least 60% marks is required for taking admission for MBA marketing courses.

Here is a list of some India Institutes which are offering MBA in Marketing:
Jamnalal Bajaj Institute of Management Studies – India
FOSTIIMA Business School - Delhi, India
Bharathidasan Institute of Management (BIM), Tiruchirapalli – India
Department of Management Studies (DoMS), Indian Institute of Technology (IIT) Madras – India
Xavier Institute of Social Sciences (XISS), Ranchi – India
ICFAI Business School (IBS), Mumbai – India
Bapuji Institute of Engineering & Technology – India
Shri Ramswaroop Memorial College of Engineering and Management – India
Guru Ghasidas University, Bilaspur, Madhya Pradesh
National Institute Of Fashion Technology (NIFT), New Delhi